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We are pleased to announce a new Audio Inserts feature in the Auphonic API: audio inserts are separate audio files (like intros/outros), which will be inserted into your production at a defined offset.
This blog post shows how one can use this feature for Dynamic Ad Insertion and discusses other Audio Manipulation Methods of the Auphonic API.

API-only Feature

For the general podcasting hobbyist, or even for someone producing a regular podcast, the features that are accessible via our web interface are more than sufficient.

However, some of our users, like podcasting companies who integrate our services as part of their products, asked us for dynamic ad insertions. We teamed up with them to develop a way of making this work within the Auphonic API.

We are pleased therefore to announce audio inserts - a new feature that has been made part of our API. This feature is not available through the web interface though, it requires the use of our API.

Before we talk about audio inserts, let's talk about what you need to know about dynamic ad insertion!

Dynamic Ad Insertion

There are two ways of dealing with adverts within podcasts. In the first, adverts are recorded or edited into the podcast and are fixed, or baked in. The second method is to use dynamic insertion, whereby the adverts are not part of the podcast recording/file but can be inserted into the podcast afterwards, at any time.

This second approach would allow you to run new ad campaigns across your entire catalog of shows. As a podcaster this allows you to potentially generate new revenue from your old content.

As a hosting company, dynamic ad insertion allows you to choose up to date and relevant adverts across all the podcasts you host. You can make these adverts relevant by subject or location, for instance.

Your users can define the time for the ads and their podcast episode, you are then in control of the adverts you insert.

Audio Inserts in Auphonic

Whichever approach to adverts you are taking, using audio inserts can help you.

Audio inserts are separate audio files which will be inserted into your main single or multitrack production at your defined offset (in seconds).

When a separate audio file is inserted as part of your production, it creates a gap in the podcast audio file, shifting the audio back by the length of the insert. Helpfully, chapters and other time-based information like transcriptions are also shifted back when an insert is used.

The biggest advantage of this is that Auphonic will apply loudness normalization to the audio insert so, from an audio point of view, it matches the rest of the podcast.

Although created with dynamic ad insertion in mind, this feature can be used for any type of audio inserts: adverts, music songs, individual parts of a recording, etc. In the case of baked-in adverts, you could upload your already processed advert audio as an insert, without having to edit it into your podcast recording using a separate audio editing application.

Please note that audio inserts should already be edited and processed before using them in production. (This is usually the case with pre-recorded adverts anyway). The only algorithm that Auphonic applies to an audio insert is loudness normalization in order to match the loudness of the entire production. Auphonic does not add any other processing (i.e. no leveling, noise reduction etc).

Audio Inserts Coding Example

Here is a brief overview of how to use our API for audio inserts. Be warned, this section is coding heavy, so if this isn't your thing, feel free to move along to the next section!

You can add audio insert files with a call to https://auphonic.com/api/production/{uuid}/multi_input_files.json, where uuid is the UUID of your production.
Here is an example with two audio inserts from an https URL. The offset/position in the main audio file must be given in seconds: 

curl -X POST -H "Content-Type: application/json" \
    https://auphonic.com/api/production/{uuid}/multi_input_files.json \
    -u username:password \
    -d '[
            {
                "input_file": "https://mydomain.com/my_audio_insert_1.wav",
                "type": "insert",
                "offset": 20.5
            },
            {
                "input_file": "https://mydomain.com/my_audio_insert_2.wav",
                "type": "insert",
                "offset": 120.3
            }
        ]'

More details showing how to use audio inserts in our API can be seen here.

Additional API Audio Manipulations

In addition to audio inserts, using the Auphonic API offers a number of other audio manipulation options, which are not available via the web interface:

Cut start/end of audio files: See Docs
In Single-track productions, this feature allows the user to cut the start and/or the end of the uploaded audio file. Crucially, time-based information such as chapters etc. will be shifted accordingly.
Fade In/Out time of audio files: See Docs
This allows you to set the fade in/out time (in ms) at the start/end of output files. The default fade time is 100ms, but values can be set between 0ms and 5000ms.
This feature is also available in our Auphonic Leveler Desktop App.
Adding intro and outro: See Docs
Automatically add intros and outros to your main audio input file, as it is also available in our web interface.
Add multiple intros or outros: See Docs
Using our API, you can also add multiple intros or outros to a production. These intros or outros are played in series.
Overlapping intros/outros: See Docs
This feature allows intros/outros to overlap either the main audio or the following/previous intros/outros.

Conclusion

If you haven't explored our API already, the new audio inserts feature allows for greater flexibility and also dynamic ad insertion.
If you offer online services to podcasters, the Auphonic API would also then allow you to pass on Auphonic's audio processing algorithms to your customers.

If this is of interest to you or you have any new feature suggestions that you feel could benefit your company, please get in touch. We are always happy to extend the functionality of our products!




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